Microsoft and Yell offer online ad service to small businesses
Microsoft and Yell have partnered to offer a set of online advertising and business tool to assist small and medium sized businesses (SMBs) reach and engage consumers.
advertising
Mobile display ad firm Mojiva gets $25m funding boost
Mojiva has secured a $25 million Series C round of funding for its mobile advertising network, which now represents 3,000 mobile web publishers, and apps.
Digital ‘to account for 17% of global advertising this year’
Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.
Google runs first TV ads in India
Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.
White paper: 8 tips for B2B mobile marketing
New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.
Real-time ad platform AppNexus opens London office
AppNexus, a real-time ad platform used by global ad networks, demand-side platforms (DSPs), ad exchanges, and other leading online advertising companies, is to open an office in London and appoint Ajay Daved as the first hire in the UK. Daved will work with new and existing clients, including online advertising networks, agency trading desks and … [Read more…]
Google debuts TV and online planning tools in UK
Google is embarking on a multi-million pound planning tool to help brands understand consumer behaviour across TV and online media platforms.
Online advertising revenue: US
Nearly half of the $26 billion US online advertising revenue in 2010 came from search.
News of the World scandal: New media to benefit as consumers switch to digital?
Emerging new media brands look set to benefit from a growing consumer backlash against ‘traditional’ media outlets in the wake of the NOTW hacking scandal and subsequent closure of the publication, according to research released today by online publisher, Populis.
News of the World closure: Has Murdoch bought TheSunOnSunday.co.uk domain?
Shock news that the News of the World is to close on Sunday after the phone hacking scandal has sparked rumours of a swift online and print replacement, as a mystery buyer snaps up the domain name for ‘TheSunOnSunday.co.uk’.