UK mobile ad firm StrikeAd expands into Japan
London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
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Top 6 tips: 2012 – The Year for Connected TV
Sam Kayum, Managing Director UK at smartclip, explains the top predictions for the rise of Connected TV in 2012.
Top tips: What lies ahead for marketers in 2012
Social media marketing is in the spotlight for 2012, but the latest research from Forrester shows that surprisingly marketing budgets have been slow to shift to social. Simon Morris, marketing director, Digital Marketing business unit, Adobe Systems, explains how to remove the guesswork and connect social media to real business results.
Top 50 US sites: Retail sites thrive
Google sites remained the most visited property online during November 2011, but retail sites thrived in the build up to the festive period, according to new data.
Facebook advertising in feeds – new tools for marketers
Facebook is to allow advertisers to buy space in the social network’s main news feed, rather than just on the right hand column of the main page.
The year in digital: Top 150 stories of 2011
To round off the year, we bring you the top 150 stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value of online businesses and the growing regulation to … [Read more…]
Top 14 viral videos of 2011: Royal weddings, zombies and muppets top list
2011 was a great year for viral marketing case studies. The entertainment bar is getting ever-higher, making viral marketing briefs among the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s … [Read more…]
Global adspend by medium: Internet to grow 16% by 2014
The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
Top 10 ad markets: US, Japan and China top list
Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.
Top 5 internet portals for global ad spend: Facebook to overtake Microsoft
Google now owns 44% of the online ad market in terms of ad spend, while Facebook is predicted to overtake Microsoft as the third biggest portal ,according to new data.