London and New York based StrikeAd has struck a deal with Tokyo-based advertising business mediba to offer its clients StrikeAd Fusion, a mobile-specific mobile-specific demand side platform (DSP).
StrikeAd Fusion allows advertisers and advertising agencies to manage and optimise multiple ad campaigns from multiple companies from one platform in order to plan and deliver effective global mobile advertising campaigns.
StrikeAd Fusion provides a single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns on a global basis in real-time.
The platform integrates automated optimisation, tracking and analytics that gives clients unparalleled insight and control over their mobile advertising campaigns.
Commenting on the agreement, Alex Rahaman, CEO of StrikeAd said: “We are delighted with this endorsement from one of Japan’s most sophisticated digital advertising organisations. With over 125 million mobile telephone users, Japan is a prime market for StrikeAd’s advanced technology, and a key part of our international strategy is to partner with leading players in the growing Asia Pacific marketplace.”
www.strikead.com
www.mediba.jp/en/
