Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US. This infographic, from MDG Advertising, looks at who is using Pinterest, how to make it work for you, and why it has become the second most engaging social network … [Read more…]
Yahoo! has filed a lawsuit against Facebook, claiming the social network giant infringed 10 of its patents, in a move that could disrupt the social network’s plans to go public this year.
Pharmaceutical giant GlaxoSmithKline (GSK) is using a new cloud-based platform as a new communication channel to engage with both consumers and healthcare professionals.
IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen.
There has been a lot of discussion around online privacy recently, with Google’s new privacy policy and Viviane Reding’s proposed “right to be forgotten” legislation. Ehud Furman, CEO and founder of Veribo, argues why the prospect of being fined 2% of turnover for privacy breaches will change the mind set of technology companies.
Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Non-profit organisation Plan UK has launched a new video poster campaign that recognises if a viewer is male or female using facial recognition technology, and displays different content accordingly.
Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.