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advertising

Facebook’s first post-IPO moves: Social gifting firm Karma snapped up as Zuckerberg gets hitched

May 22, 2012

Facebook has acquired gifting application Karma, marking the social network’s first move as a publicly traded company. The move comes as founder Mark Zuckerberg changed his status to ‘married’ in a surprise wedding, capping off an extraordinary week for the 28-year-old.

Uncategorized advertising, Android, Apple, Facebook, smartphones

Top 5 tips: Making the most of market data

May 22, 2012

Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.

Uncategorized advertising, agencies, analytics, content, Europe

WPP first western ad firm to invest in Myanmar

May 22, 2012

Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted.

Uncategorized advertising, Asia Pacific, UK

Was General Motors getting Facebook marketing wrong? Ford thinks so

May 21, 2012

Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.

Uncategorized advertising, agencies, brands, content, Facebook

Twitter offers Do-Not-Track privacy option

May 21, 2012

Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages.

Uncategorized advertising, analytics, Apple, Facebook, Google

Infographic- The (ridiculously complicated) social media landscape

May 21, 2012

This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.

Uncategorized advertising, analytics, infographic, marketing, media

Advertising campaign promotes Christian Aid Week

May 21, 2012

International development charity, Christian Aid is launching a marketing campaign to encourage donations and support in the run up to Christian Aid Week (13-19 May), the main fundraising event in its annual calendar.

Uncategorized advertising, global, images, India, local

Facebook breaks US records with $104bn IPO

May 18, 2012

Facebook has floated on the US stock market with a market worth of $104bn, in the highest ever first-day valuation of a US public company, ahead of the likes of Amazon, Disney and Kraft. The valuation comes despite concerns about the company’s long-term money making potential.

Uncategorized advertising, Amazon, Apple, China, Facebook

Kindle Fire takes over half of Android tablet market in US

May 18, 2012

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets in the US, according to new research.

Uncategorized advertising, Amazon, Android, Apple, comScore

India ‘to overtake US as Facebook’s largest market’

May 18, 2012

India is forecast to overtake the US as the world`s largest Facebook market by number of users as early as 2015, according to a new report from Gartner.

Uncategorized advertising, Brazil, Facebook, India, local
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