Facebook has acquired gifting application Karma, marking the social network’s first move as a publicly traded company. The move comes as founder Mark Zuckerberg changed his status to ‘married’ in a surprise wedding, capping off an extraordinary week for the 28-year-old.
Following an event which distilled the thoughts of advertisers, agencies, publishers and technology providers from across the world of online, this report from Criteo exposes the myths behind big data.
Ad giant WPP has become the first foreign advertising group to invest in Myanmar (formerly known as Burma) since Western sanctions were lifted.
Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform.
Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages.
This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.
International development charity, Christian Aid is launching a marketing campaign to encourage donations and support in the run up to Christian Aid Week (13-19 May), the main fundraising event in its annual calendar.
Facebook has floated on the US stock market with a market worth of $104bn, in the highest ever first-day valuation of a US public company, ahead of the likes of Amazon, Disney and Kraft. The valuation comes despite concerns about the company’s long-term money making potential.
The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets in the US, according to new research.
India is forecast to overtake the US as the world`s largest Facebook market by number of users as early as 2015, according to a new report from Gartner.