Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.
Yahoo has hired former Google exec and AdMeld boss Michael Barrett as its new chief of revenue.
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research.
The number of Facebook and Twitter shares a website accumulates is playing an increasingly crucial role in determining their Google search ranking, according to new research.
Around 40% of the money spent on accessing the web last year was spent on mobile internet usage, largely due to the growth of of smartphones, according to a new report.
24/7 Media, WPP’s marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices.
Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México).
Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m).
Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies.
Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies.