Yahoo allows Google display ads on websites (but not search)
Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.
advertising
Google revamps AdWords- targets by situation, not device
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.
Facebook to tell users which ads are behaviourally targeted
Facebook will start revealing which ads have been behaviourally targeted to users on the social network, in a bid to ease privacy fears.
Advertising.com renamed as ‘AOL Networks’
Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.
Super Bowl blackout hands victory to Twitter
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures.
Global ad spend by sector: FMCG accounts for quarter of all spend
There has been moderate global growth in advertising spending, but fast-moving consumer goods (FMCG) companies are bucking the trend by investing far more than other sectors, according to new research
Shazam expands to Australia
Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.
Adap.tv debuts ‘Certified Viewability’ metric for video ads
Adap.tv has launched Certified Viewability, a tool that ndependently verifies the viewability of video ads in real-time and blocks impressions that do not appear to the user.
Affiliate marketing can get '£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing can get ‘£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.