HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.
Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report.
One third of UK display ads are served on social networking sites, but only gets a fifth of a uses time online, according to these infographics from Microsoft.
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.
Global mobile advertising network AppFlood has launched a mobile Real-Time Bidding (RTB) platform in China.
Twitter is planning to launch 15 new types of ad products, including in-stream downloads for mobile games and click-to-call buttons for local businesses, according to a news report.
At this month’s Advertising Week Europe ITV’s Group Commercial Director Simon Daglish was quoted as saying “90% of content is crap”. Carla Faria, UK Solutions Director, Say Media looks at why branded content creation is best left to the experts.
Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals.
Marketing software company SHIFT has hired former AOL Europe CEO, Kate Burns, as managing director of its UK and European operations.
Sonic, the music and lifestyle marketing and advertising group, has added a new premium level of service through partnering with programmatic advertising experts, RadiumOne.