Brazil’s first social commerce platform goes live
Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform.
advertising
Google takes display ads to London’s billboards
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
The Sun to scrap website paywall
The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website.
Brits ‘enjoy being centre of attention twice as much as Americans’
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research.
Top tech entrepreneurs urge PM not to curb skilled immigration
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”.
Google’s Alphabet beats expectations with 45% profit boom
Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders.
Nearly half of Christmas gift buyers will do it all online
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.
Top tips: 3 social media marketing musts for introverts
Self-promotion and networking can be tricky for introverts. But in the world of chatter, the Internet is the great equalizer—an ideal platform for those who prefer the couch over the cocktail party. Sales coach and author Kim Staflund offers three tips to promote yourself or a product online.
Millenials ‘most trusting’ when it comes to advertising
Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research.
Guest comment: Why going ‘halfsies’ on the native content lunch is the way forward
Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.