IAB boss calls Adblock Plus ‘unethical, immoral, mendacious coven’
The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software.
advertising
AOL debuts new platform for publishers
AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.
Video viral of the week: Axe grows up with ‘Find Your Magic’
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
Revealed: Apple makes more money in 3 months than all of Android’s lifetime
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.
Guest comment: Five key trends in programmatic for 2016
With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO, Eyeota looks at five key trends that he believes will impact programmatic this year.
Global social ad trends: Spend jumps 50% [INFOGRAPHIC]
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.
Google shut down 780 million ‘bad ads’ in 2015
Google disabled 780 million bad ads globally in 2015 as part of its continuing initiative to rid its network of ads that used sneaky tactics to get more clicks.
Right to reply: Why the industry is getting it wrong with native
Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.
Mobile ad spend trends: Industry moves towards higher quality inventory
Advertisers are seeking higher quality mobile placements to target holiday shoppers, with a 45% rise increase in weekly ‘Private Marketplaces’ (PMP) volume before Black Friday, according to new research.
1 in 4 Brits to take a ‘digital detox’ in 2016
A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.