The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the main digital ad trading method by the end of this year, according to new research.
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
In troubling economic times, instead of making themselves look good, businesses have to make themselves look useful. Jon Mowat, Managing Director at Hurricane Media, offers tips on getting the most out of content marketing as we look forward to 2017.
Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers.
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.