Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results.
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.