IPA Bellwether report: UK marketing ‘strongest in 13 years’
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth.
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Rise of digital product placement: Mirriad gives new value to old TV shows
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.
Yahoo COO fired by boss Marissa Mayer as sales struggle
Yahoo’s Chief Operating Officer Henrique de Castro has left the company just 14 months at the side of boss Marrisa Mayer.
Netflix gets first Oscar nomination for documentary ‘The Sqaure’
Netflix has received its first Oscar nomination for the documentary The Square, marking the video streaming site’s continued move towards mainstream adoption.
Adobe links marketing tools for one-stop dashboard
Adobe has united its campaign and experience tools as it continues to expand its ‘Marketing Cloud’ suite for advertisers following its acquisition of Neolane last year.
Marketing technology firm Teradata shakes up UK and Asia teams
Teradata has announced a major leadership reshuffle, as the marketing technology firm continues its expansion across the UK and South East Asia.
Social media ROI: Burberry marketing drive pays off with 12% sales increase
Burberry’s sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.
Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Ecommerce trends in the UK: £91bn spent online in 2013
Online retail sales exceeded expectations in December, with the IMRG Capgemini e-Retail Sales Index recording 18% year-on-year growth as a result of British shoppers spending £11 billion online – up from £9 billion spent in December 2012.