Google Glass motorist cleared in landmark case
A California woman has been cleared of dangerously driving while wearing a Google Glass as the judge rejected the case.
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PayPal lets shoppers buy direct from merchant’s sites
PayPal has redesigned its online checkout process to let shoppers complete their payment on merchants’ websites, rather than go to a separate PayPal site, as the eBay owned firm ramps up competition with rival Amazon.
Spotify offers unlimited free browser music streaming
Spotify has removed yet another restriction to its free offering, as competition continues to bite at the heels of one of the leading streaming music services.
Consumers ditch brands online of of ‘frustration with mistargeting’
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new research.
Google reveals smart contact lens for diabetics
Google has unveiled a ‘smart contact lens’ that that monitors glucose levels in tears, designed to help diabetics avoid having to prick their fingers to draw blood as many as 10 times a day.
Top tips: The dangers of crowd-funding
Amid the economic turmoil, crowd-funding has taken off in a big way as entrepreneurs turn to social media when banks are reluctant to lend start-up and funding cash. Despite the growing popularity of sites like Crowdcude and Seedrs, Mark Sisson, Managing Director at 4most Europe warns would-be investors to take heed.
Top 6 affiliate marketing tips for 2014
As 2014 dawns, Rakuten LinkShare offers 6 key tips for marketers running cost-per-acquisition programmes, outlining the importance of good data and using seasonal highs and lows to your advantage.
Right to reply: Companies need to be doing more than simply paying lip-service to data quality
Many companies are still ignoring Big Data and Data Quality- missing out on long term sales value as a result. Wolfram Bosman, Omikron Data Quality GmbH looks at why this lucrative new trend is often understood on paper, yet often neglected in practice in the board room.
iBeacon in retail: Coca-Cola guides mobile users for World Cup marketing
Coca-Cola has become the latest brand to use Apple’s iBeacon in retail, a new tool that that can track and guide shoppers in-store.
New Gmail Tabs: Big Yawn or Zombie Apocalypse for Email Marketing?
Google’s new tabbed inbox automatically sorts a user’s inbox for them- putting commercial messages into a ‘promotions’ inbox. Loren McDonald, Vice President of Industry Relations, Silverpop looks at the implications for email marketers…and if it really will herald the zombie apocalypse.