Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.
Credit card details from nearly half of all South Koreans have been stolen and sold to marketing firms, it has been revealed.
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research.
The BBC is testing ‘Instafax’, a new short video service for Instagram users, letting them view 15-second news round ups on the Facebook- owned social media platform.
Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court.
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…
During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive ‘send more email’ approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click throughs.
Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news.
A fridge has been discovered sending out spam, following a web attack that compromised a vast array of compromise smart gadgets, marking a new threat to the much-hyped ‘Internet of Things’.