Adobe has united its campaign and experience tools as it continues to expand its ‘Marketing Cloud’ suite for advertisers following its acquisition of Neolane last year.
The firm has joined up its Adobe Campaign (Neolane) and Adobe Experience Manager, and comes just six months after Adobe acquired Neolane.
This combination will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers.
“Marketers need a better way to create, optimise, and deliver content across all online and offline channels,” said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. “The integration between Adobe’s leading web content and campaign management solutions enables marketers to deliver unparalleled, personalised experiences in the channels their customers prefer. This milestone is the first of many that will showcase ongoing and deep integration of Adobe Campaign with Adobe Marketing Cloud.”