With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd.
The European Court of Justice this week ruled in favour of the ‘right to be forgotten’ online. In a case against Google Spain, the court found that the search engine must grant access to and delete “inadequate, irrelevant or no longer relevant, or excessive” data when users request so. Hannes Swoboda, president of the Socialists … [Read more…]
This week the European Court of Justice ruled that an internet search engine is (albeit indirectly) required to remove links to inaccurate or irrelevant search results. Luca Schiovani, analyst at Ovum argues that the move could be a step backwards for the industry.
Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial.
Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.
A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called “right to be forgotten” on the web.
To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events.
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.
Guest workers make up a significant part of Singapore’s total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why … [Read more…]
To mark International Nurses Day, Microsoft has started a new nursing blog as the software giant looks to expand into the healthcare sector.