Google forced to reveal more data collection practices
Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.
Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.
Apple has caught up with Samsung as the world’s biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.
BBC Television is using Snapchat for the first time with the launch of new reality show South Side Story on BBC Three.
Sky has become a so-called ‘quad player’ in the UK with plans to offer mobile services to its customers from 2016 via a partnership with Telifonica’s O2.
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.