PETA recruits FightMe app users for anti-fur campaign
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.
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Google ‘mobile-geddon’ starts today: Is your brand safe from search penalties?
Many big brands could ‘disappear’ from Google search results on mobile devices as the web giant changes the way it ranks searches today.
Elearning shambles in US school system: $1.3bn project goes awry
A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security.
Brands using Tinder: A marketing platform one step too far for consumers?
As brands such as Budweiser and Fox try to get seen in new places, online dating platforms are the latest to try monetising their reach – but it’s not an easy match: even the industry trade associations are warning on the risks of letting your latest campaign interrupt people looking for dates.
Just 1 in 10 Brits could ‘live without broadband’
Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk.
Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’
Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.
Email ads ‘make £38 for every pound spent’
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client … [Read more…]
UK digital ad spend growth to outpace US and Europe
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Forget SnapChat- Millennials want brands to interact via emails
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.
Only 18% of Brits have ever read a party manifesto
Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research.