Multi-platform pays off: Brand ads get 60% uplift when seen across devices
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.
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Brewer Adnams turns to mobile payment and rewards
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops.
Top travel mobile experiences ‘almost as good as traditional sites’
The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research.
Rémy Martin uses WeChat for China push
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.
The five best Instagram Carousel ads (so far)
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.
Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.
Facebook suffers setback as Indian firms withdraw from Internet.org scheme
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”.
Twitter adds homepage for non-subscribers
Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue.
FightMe video app looks for next Ice Bucket Challenge
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause.
New Instagram ad format turns viewers into shoppers
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.