In a bold move, Netflix will not renew its deal with distributor Epix, meaning thousands of favourites like the Hunger Games and Transformers will no longer be available on the service as the video streaming firm bets its future on its rising roster of exclusive shows.
Flipkart has been forced to apologise for sending a sexist promotional email after a customer who took to Twitter to criticise India’s largest online retailer.
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.
Black Friday will see the UK hit its first £1bn online shopping day, according to a new report.
One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world’s largest social network.
Marketing to women has traditionally focused on demographic groupings that just don’t work any more. Rebekah Mackay Miller is MD of collaborative marketing company, trnd argues why word-of-mouth marketing is now a critical part of a brand’s marketing strategy to reach women.
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Referrals are leading driver of hiring decisions for search engine optimization (SEO) companies, but do not always produce good results, according to new research.
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion.
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.