UK contactless spending triples in 12 months
As spending limit on Apple Pay increases from £20 to £30 new data shows sharp rise in contactless payments.
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YouTube gaming app goes live to take on Twitch
YouTube has launched its standalone video streaming app and website, as the Google-owned firm looks to take on Amazon’s Twitch in the growing gaming audience sector.
Amazon tests fast food deliveries in US- report
Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report.
Video viral of the week: Axe inspires young Canadians to forge their own path
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality.
Marketers ‘failing to engage ‘email addicts’
Email is still the preferred way to receive marketing offers, according to new research by Adobe. Nearly two thirds (63%) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20%), social media channels (6%), the brand’s mobile app (5%), text message (4%) and phone (2%).
Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…
Moshi Monsters ‘pressured kids into spending money’ –ASA
Two popular free-to play kids games, Moshi Monsters and Bin Weevils, have been forced to alter their in-game messaging after the ASA ruled the wording was “direct exhortations to buy a membership package”.
Amazon replaces product ads with text ads
Amazon has ditched the pay-per-click advertisements that previously appeared at the end of its search results.
Twitter blocks politician blunder tracking site
Twitter has shut off access to 31 accounts that chronicled and archived the deleted tweets of politicians, diplomats and embassies around the world.
Mastercard claims contactless payments rocket 560% in last 12 months
Spending by British consumers on their contactless cards has increased more than five-fold in the last 12 months, according to MasterCard’s UK spending data.