Retailers ‘failing to unify online and in-store experiences’
Most retailers feel their existing technology and infrastructure is preventing them providing a strong ‘omni-channel’ experience for customers, according to a new survey.
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Facebook vs Google: Who will win the online ad war?
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
Unilever online sales growth now ‘double global average’
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.
The X Factor adopts Periscope in new social media drive
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.
EE debuts 4G tablet for children
EE has launched a new 4G tablet called ‘Robin’, designed for children and offers internet access and simple parental controls.
Roald Dahl’s Twits get ‘revolting’ app
Roald Dahl’s characters, Mr and Mrs Twit are set to feature in their second app this autumn, as the authors’ work undergoes a major digital rebrand.
Too much screen time ‘affecting employees psyche’
With most UK adults spending almost an entire day a week online, business leaders are increasingly creating break-out spaces in a bid to keep staff invigorated and boost collaboration, according to a workplace technology expert Condeco Software.
Facebook adds ‘trillions of users’ posts to search results
Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process.
Instagram takes on Vine with 1 second ‘Boomeramg’ videos
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles.
Guest comment: The blurred lines of digital marketing and tech
Digital marketers are increasingly responsible for IT purchasing decisions- but cloud-based marketing services are cutting IT out of the purchasing cycle. Campbell Williams, Group Strategy and Marketing Director, Six Degrees Group looks at how marketers can work successfully with their IT colleagues to deliver the best campaigns.