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Consumers strongly skeptical of retailers’ data privacy initiatives
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.
How prepared are logistics operations for Black Friday peak?
A lot of work has been done by the logistics industry to ensure that the Black Friday period is managed efficiently this year, and today IMRG is publishing three key considerations in support of achieving this.
Right to reply: The wider impact of the YouTube subscription service


In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.







