Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Facebook adds ‘trillions of users’ posts to search results

October 23, 2015

Facebook has indexed almost two trillion posts put on the site by its members to make it easier to find them- raising new privacy concerns in the process.

The move will let Facebook track more accurately what people are talking about, so that its search tools can offer information about what’s going on.

Facebook hopes that the tool will allow it to become more of a way of finding out what is going on — it will be possible to search for how people are reacting to a news event, for instance, or to find everything that everyone has said about a certain TV show.

However, the move will also make it far easier to find old posts from people that they might not have really intended to be public.

Facebook showed off how searching for “water on mars” would bring up everything that people were saying about Nasa’s announcement — but searching for a more personal, private event would do the same.

Facebook does have an option for hiding posts. Heading to the Settings bar and clicking “See More Settings” brings up the “Who can see my stuff?” option, where privacy options can be changed.

Tom Stocky, Facebook’s head of search, said in a blog post that many people already turned to Facebook when trying to find out how friends and family were reacting to world events. About 1.5 billion searches are carried out on Facebook every day, he said.

The changes that Facebook has introduced will mean members of the social network will now also see posts by strangers alongside those from news organisations and people closest to them.

“Search results are organised to help you cut through the noise and quickly understand what the world is saying about a topic in the moment,” said Stocky.

The post also detailed what Facebook users can do to limit who sees the older posts they shared.

The move puts Facebook into direct competition with Twitter which recently introduced a similar system called Moments.

Read the blog post here

Mobile, Search, Social Facebook, Privacy, Search, Twitter

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT