Twitter teams up with Royal Opera House for World Emoji Day
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.
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Mobile devices to lift online video viewing by 20% in 2017
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.
World Emoji Day 2017: are we over the emoji? ðŸ˜
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.
DataXu and Teads team up for programmatic video ad buying
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
Federer aces Djokovic in battle over Instagram followers
When it comes to tennis, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.
Top 5 social media tips for the finance industry: how can your brand make it work?
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
Selling to silver surfers: how e-tailers can develop emotional intelligence to appeal to an older demographic
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.
The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.
Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…