Toothbrush sharing ‘more acceptable than unsolicited calls from brands’
Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.
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Walmart buys majority stake in India’s Flipkart for $16bn
Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.
Sports and social media: Top footballer influencers revealed
David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.
Shutterstock uses AI to help people avoid image copyright issues
Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension.
Hootsuite integrates with Pinterest
Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.
BBC, ITV, C4 and NBC in talks to create UK streaming service
The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.
Fintech trends: Global banks name the tech they’ll invest in for 2018
The highest priority for global banks in 2018 is to enhance cyber and data security’ with digital transformation coming second, according to new research.
HP debuts augmented reality mobile campaign in UK
Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.
Global app trends: UK falls behind Germany for consumer app spend
Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.
How custom metrics can help you build an omnichannel reporting strategy
According to a recent survey, 62% of Chief Marketing Officers have reported to have pulled back on their Facebook and Google advertising due to false metrics. Declan Kennedy, CEO at StitcherAds, shares simple ways that every brand can adopt in order to improve their marketing efforts.