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Top chatbot tips: Is all AI created equal?

November 13, 2018

From chatbots to programmatic marketing, artificial intelligence is booming in marketing. But how do we define ‘AI’? And are there different levels and applications of machine learning technology? Ryan Lester, Director, Customer Engagement Technologies, LogMeIn explains the different types of AI capabilities that exist when it comes enabling customer service.

Ads, Content, E-commerce, Social Amazon, marketing, music, technology

Purple Tuesday: Retailers that neglect disabled access ‘missing out on huge profits’

November 13, 2018

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.

Content, E-commerce, Video, Viral marketing, retail, UK, video

Mobile adspend passes €10bn in first half of 2018- IAB Europe

November 13, 2018

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

Ads, Content, Mobile, News, Search, Social adspend, advertising, Europe, Search, technology

Monsoon generates £1.4m extra revenue online with ‘ship from store’ initiative

November 13, 2018

Monsoon has generated an additional £1.4 million in revenue in the first month of its Fashion Finder service, a ship from store omnichannel initiative that gives ecommerce customers access to stock across the retailer’s store estate when items sell out online.

E-commerce ecommerce, local, retail, technology, UK

Smartphone payments now account for 6% of all card transactions in UK

November 13, 2018

Uptake of smartphone payments such as Apple, Google and Android Pay in the UK has quadrupled over the last two years, account for nearly 6% of all card transactions, according to new research.

E-commerce, Mobile Android, Apple, Google, UK

Almost half of Brits ‘to buy from Amazon this Black Friday’

November 12, 2018

Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey.

E-commerce Amazon, brands, eBay, ecommerce, Entertainment

Oath rolls out audio-based programmatic ad platform worldwide

November 12, 2018

Oath is launching a new programmatic audio ads platform, giving brands an automated way of optimising adverts on podcasts and streaming services.

Ads, Content, Video advertising, agencies, brands, video

Berocca launches branded TV content with Channel 4 partnership

November 12, 2018

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

Ads, Content, News, Video consumer insight, content, Entertainment, marketing, media

Top 20 UK search strategists: Google celebrates hall of fame

November 12, 2018

Google marked the 20 year anniversary of Google Search last week to honour the work of the brightest and best search strategists in the industry.

Ads, Search advertising, BBC, brands, global, Google

Singles’ Day sales growth slows amid US-China trade tensions

November 12, 2018

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.

E-commerce China, retail, UK
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