Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.
Digital Performance Marketing Agency Tug has bought Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies.
Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.
Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.
China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.