Most consumers prefer to buy from brands committed to ‘socially conscious’ causes
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a new study.
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Members-only marketplace Dezerved debuts with Miles & More for new twist on loyalty points
Dezerved, a new members-only online marketplace has launched in partnership with Lufthansa’s Miles & More to connect loyalty program customers with exclusive offers from luxury brands, including Farfetch, Sony and Fitbit.
Influencer marketing trends: Nike and Adidas ‘unable to compete with challenger brand Gymshark’
Some of the biggest brands such as Adidas have failed to compete with newer and emerging brands such as Gymshark and MyProtein in their Instagram marketing strategy, despite their colossal brand loyalty and budgets, according to new research.
Xandr and Integral Ad Science offer contextual ad tools for brands
Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimise their programmatic campaigns on a pre-bid basis. This follows a recent IAS study which highlighted that 80% of consumers find ad messages related to adjacent content impact their perception of the brand. “Programmatic … [Read more…]
Taboola launches new brand awareness solution ‘High Impact’
Taboola has launched a new High Impact solution, only running ads on homepages, mid article placements and at the very top of Taboola Feed.
Guest comment: Retail customer experience in 2021
Gita Samani, Consulting Director at Astound Commerce? looks at how online retailers should be thinking about CX in response to changes in behaviour brought about by Covid-19.
Top video marketing tips: It’s time for advertisers to go ‘over the top’
Over-the-top (OTT) advertising complements linear TV campaigns and to answer advertisers’ need for premium video content, flexibility and outcomes delivery. Kevin van der Straat, Director Global Solutions & Innovation at Xaxis, outlines the growing opportunity for OTT advertising and the rewards that can come with it.
Thorntons goes online-only: all 61 shops close
High street chocolate retailer Thorntons is permanently closing its shops in Britain, putting 603 jobs at risk.
Ikea transforms catalogue into 4-hour podcast
IKEA has turned its 2021 print catalogue into a podcast as a tribute to its last ever print production.
Reddit strikes first agency enterprise partnership agreement with Omnicom
Reddit has established a new enterprise partnership agreement with Omnicom Media Group (OMG), the first pact of its kind for the social forum.