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Yahoo! sold again: Verizon offloads media assets including AOL, Engadget and TechCrunch


Verizon announced that it is spinning off the properties, which it acquired in separate transactions in 2015 and 2017, to the private equity firm Apollo in a deal valued at $5bn. In buying AOL and Yahoo, Verizon was hoping to partake in some of the big advertising dollars that large tech companies such as Facebook … [Read more…]
Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies


There has been a lot of discussion recently around the “death of cookies” and what this means for digital marketing. The proposed restrictions around 3rd Party cookies on Google Chrome have provided added urgency to the debate. Nick Yang, Senior Expertise & Innovation Manager at data company fifty-five looks at how what brands should do … [Read more…]