Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online advertising, according to the most recent quarterly expenditure report by the Advertising Association/WARC.
Verizon announced that it is spinning off the properties, which it acquired in separate transactions in 2015 and 2017, to the private equity firm Apollo in a deal valued at $5bn. In buying AOL and Yahoo, Verizon was hoping to partake in some of the big advertising dollars that large tech companies such as Facebook … [Read more…]
There has been a lot of discussion recently around the “death of cookies” and what this means for digital marketing. The proposed restrictions around 3rd Party cookies on Google Chrome have provided added urgency to the debate. Nick Yang, Senior Expertise & Innovation Manager at data company fifty-five looks at how what brands should do … [Read more…]
Paul Nasse, Managing Director, Northern Europe at Integral Ad Science (IAS), discusses how brands can utilise data to run their social advertising campaigns at scale and drive those all-important business outcomes.
Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate, which rallies the nation to support high-street chocolate shops during this difficult time for the high-street.
Brand protection is an impossible job for 78% of UK comms leaders, following significant increases in reputational threats such as employee activism and cancel culture, according to new research.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.
As the UK High Street experienced a boost in the first week of non-essential retail re-opening, the digital High Street also remained buoyed, according to new research.