MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
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HUMAN disrupts massive CTV ad fraud operation
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Top tips: Why mobile site surveys have dramatically changed
“Accurate site surveys are pivotal to planning, designing, commissioning and maintaining a robust communications network, yet the majority of businesses don’t carry them out due to cost and complexity”, says Stuart Waine of Spry Fox Networks.
Guest comment: Why CMOs Should Care About Customer IAM
Customer identity and access management (CIAM) is essential for any business. From a customer’s point of view, the right solution enhances digital experiences by providing significantly better onboarding, personalisation, omnichannel experiences, and privacy controls. Darshana Gunawardana, Associate Director/Architect at WSO2 discusses how CIAM works and the benefits it provides in the 4 stages (awareness, consideration, … [Read more…]
Top tips: Reinventing the customer journey with technology
Tom Acland, CEO at 3DEXCITE, looks at how businesses can use technology such as AR/VR to transform the customer journey.
Ecommerce apps: Mixing gaming and shopping boosts monetisation for big brands
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)
UK consumers experience guilt after shopping with online giant Amazon, but cheaper prices and quicker delivery times keep them going back for more, according to new research.
Three UK partners Samaritans for #BetterPhoneFriend campaign
Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.
Kin + Carta Connect develops automated nickname generation tool for NSPCC
NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.
Top tips: The new reality of addressability
With the incoming demise of the third-party cookie, identifying indivdual users is about to get a whole lot more difficult, and there are seemingly hundreds of solutions claiming to offer the panacea to fix it. Florian Lichtwald, Managing Director and Chief Business Officer at Zeotap looks at the six categories that advertisers should consider, from … [Read more…]