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Top tips: Why mobile site surveys have dramatically changed
“Accurate site surveys are pivotal to planning, designing, commissioning and maintaining a robust communications network, yet the majority of businesses don’t carry them out due to cost and complexity”, says Stuart Waine of Spry Fox Networks.
Guest comment: Why CMOs Should Care About Customer IAM


Customer identity and access management (CIAM) is essential for any business. From a customer’s point of view, the right solution enhances digital experiences by providing significantly better onboarding, personalisation, omnichannel experiences, and privacy controls. Darshana Gunawardana, Associate Director/Architect at WSO2 discusses how CIAM works and the benefits it provides in the 4 stages (awareness, consideration, … [Read more…]
Top tips: The new reality of addressability


With the incoming demise of the third-party cookie, identifying indivdual users is about to get a whole lot more difficult, and there are seemingly hundreds of solutions claiming to offer the panacea to fix it. Florian Lichtwald, Managing Director and Chief Business Officer at Zeotap looks at the six categories that advertisers should consider, from … [Read more…]