Tone of voice is a crucial component of a brand’s identity and new channels of digital communication, such as messaging apps, all need subtly different approaches to make them effective. Julien Rio, Director of Marketing of RingCentral Engage Digital, outlines 5 tips for ensuring consistent messaging across all your digital communications.

As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]

WhatsApp says it has seen a drop of 70% in “highly forwarded” messages – the kind that may spread misinformation about the coronavirus, after placing sharing limits on the network.

UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.

The number of people that can be reached on Facebook via ads is now 2.02 billion, compared to 970 million on Instagram, 398 million on Snapchat and 386 million on twitter, according to new research.

Whilst helping to provide better quality data and a user-friendly interface, data management processes like PIM can combat common efficiency challenges faced by many businesses. will outline the benefits of adopting a PIM system, and highlights the advantages to both business and customers. James Barlow, Country Manager of UK and Ireland at Akeneo, outlines the benefits of … [Read more…]

Global in-game advertising platform Anzu.io has struck a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns on consoles and PCs. Anzu delivers the an in-game advertising solution that offers a suite of ad verification and ad fraud detection tools covering mobile, PC, … [Read more…]

The Guardian news website is the most visible source on Google when Brits search for information about COVID-19, according to new data.

The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.

Facebook is rolling out a new ‘care emoji’ as part of a number of new initiatives to help its users communicate during the COVID-19 crisis.