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Linking to free web content ruled ‘legal’

February 18, 2014

Websites can link to freely available online content without seeking permission from the copyright owner, according to a landmark European court ruling.

Uncategorized content, local

Google buys sound wave ID firm SlickLogin

February 18, 2014

Google has bought SlickLogin, a firm that develops sound wave identification technology to help users login to apps.

Uncategorized apps, financial services, Google, security, technology

80% of small businesses ‘turning to social media’ for leads

February 18, 2014

Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.

Uncategorized advertising, marketing, media, Twitter, UK

Tumblr to become Yahoo’s native ad server

February 17, 2014

Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.

Search, Uncategorized AOL, blogging, brands, content

Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views

February 17, 2014

Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.

Uncategorized advertising, analytics, brands, demographics, games

Top smartphone apps in Southeast Asia: Facebook and Google Play lead way

February 17, 2014

Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popula, according to new research.

Uncategorized apps, Facebook, Google, technology, YouTube

Gaining consumer trust: Filipino consumers turning to online ads

February 17, 2014

Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.

Uncategorized advertising, Asia Pacific, content, email, global

Top 10 searches in the Philippines

February 17, 2014

The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013.

Uncategorized Android, apps, brands, games, global

Hobbycraft begins customer feedback programme

February 17, 2014

Arts and crafts retailer Hobbycraft Europe’s is running a UK wide customer feedback programme, ‘Crafting Your Opinion,’ across 75 UK stores.

Uncategorized consumer insight, local, retail, UK

Philippines digital marketing industry worth $179m by 2016

February 15, 2014

The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.

Uncategorized advertising, digital marketing, ecommerce, local, marketing
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