Branded content is fast becoming more than just a shiny new marketing tool. If executed well, it allows brands to do more than just get their message into the right hands, it gives them access to the kinds of inter-consumer conversations that previously, they could only have dreamed of. But for branded content to inspire … [Read more…]

Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond.

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.

To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll.

The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.

Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.

McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’.

Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report.

Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks.

As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits.