In an ever-evolving search landscape, dominated by Google, SEO success rests on pursuing a content-centric approach. Sure, most will agree that non-content approaches/bad links still work, but for how long? Is it right to pursue a strategy that is unlikely to deliver future success or, even worse, have a negative impact on the good work … [Read more…]

The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.

Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.

Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists, or is it saving a stagnating industry riddled with … [Read more…]

Digital media is still very much in its infancy, but change is in the air. David Lerman, Co-founder and CTO, Say Media explores five industry trends that signal that the ‘Golden Age of Digital Media’ is upon us.

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

This week saw Yahoo buy BrightRoll for a hefty $640m, giving it control of the biggest video ad network in the US. Rami Brusilovsky, Director of Video Advertising at cross-channel ad platform dmg, comments on why the move should give Google and Facebook something to worry about.

Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.

John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.

Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.