Google is to rewrite its privacy policy following pressure from the UK Information Commissioner’s Office.
The best and worst subject line words: ‘Offer’ good, ‘Monday’ bad
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.
Apple catches Samsung as top smartphone seller
Apple has caught up with Samsung as the world’s biggest smartphone seller in the world, due to soaring sales of its larger iPhone 6 model, according to new research.
BBC runs Snapchat campaign to promote South Side Story show
BBC Television is using Snapchat for the first time with the launch of new reality show South Side Story on BBC Three.
Sky becomes mobile network with O2 tie-up
Sky has become a so-called ‘quad player’ in the UK with plans to offer mobile services to its customers from 2016 via a partnership with Telifonica’s O2.
What can the Internet’s path to success teach us about TV’s data revolution?
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.