During the ongoing pandemic, brands need to work out how to match tightening budgets with consumer demand. Henk Campher, VP Corporate Marketing at Hootsuite looks at how, regardless of budget cuts and uncertainty, brands can embrace a different way of engaging with consumers effectively and efficiently.
With less than 80 days to go until US Election Day, NBC News has launched Plan Your Vote, an interactive tool, which encourages Americans to plan out when and how they will vote this year.
More people are searching for natural beauty treatments that enhance their personal features rather than cover them up, according to new data from Pinterest.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year, according to new research.
eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.
Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.