
Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
Easy to start but hard to scale is the reality that has bitten direct-to-consumer (DTC) brands in the last two years. David Hawkings SVP EMEA, antuit.ai says that there is an answer for both pure DTC brands and traditional brands developing a DTC business, and it lies in both the data and the engine that … [Read more…]
With the latest generation of marketing recruits demonstrating more confidence with marketing technology (MarTech) than converting sentiment into effective creatives, the essence of successful marketing risks being side-lined just as it is becoming more important than ever. Norman Guadagno, CMO, Acoustic, explains why good marketing is a holistic mix of brand and demand — and … [Read more…]