It’s Alive! Dr Frankenstein and SEO

Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. Mark Preston, founder and director of WildShark, looks at Google’s attempt create their own ‘Frankenstein’ machines that can emulate human thought- and what this … [Read more…]

Guest comment: A PR storm in a teacup

Guest comment: Hybrid working is the new employment currency

Throwing rocks into the pond to create waves is great if the rock is big and interesting enough to your market (not just to you), but if it isn’t, you could just be confined to a storm in your very own teacup. Ashley Carr, Founder of Neo PR, offers tips on how to get journalists … [Read more…]