1. […] It’s Alive! Dr Frankenstein and SEO. Netimperative: “Trying to ‘trick’ Google to get high in search results is a short-term game. Ultimately all SEO techniques have to be totally natural if they want to future proof online exposure. A situation is developing in which there is simply no substitute for a high quality user experience (UX). This requires genuine, engaging content. What matters more and more to Google’s algorithms, what they are consistently attempting to program into them, is a realistic assessment of the UX. If the UX is positive, how does the user behave? It’s more subtle than just a CTR measurement, and there’s more to it than just back-links or even time spent on the page.” […]

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