With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.

Twitter is considering allowing its posts to stretch beyond 140 characters, according to a news report.

Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.

Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study.

Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.

With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.

Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, accoridng to new research.

US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.

Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants.