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CRM trends: Social media beats email for customer service

March 7, 2016

UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.

E-commerce, Social advertising, brands, CRM, email, Entertainment

Moving to HTTPS: Why small businesses need to make their website secure [infographic]

March 7, 2016

Small firms often lack the resources of corporations, so secure websites for consumers can present a greater challenge. This infographic from Nimbus Hosting provides a checklist on how and why a business can make their website secure to help grow their sales, SEO visibility and customer loyalty.

Search infographic, UK

Facebook to pay millions more in UK tax after backlash

March 4, 2016
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook is to pay millions more in UK tax after overhauling its structure, after it was revealed that the social network paid just £4,327 in corporation tax for an entire year.

Regulation, Social advertising, Facebook, FMCG, Google, Search

Coca-Cola turns packaging into Virtual Reality headset

March 4, 2016

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.

Mobile, News, Social, Video brands, Brazil, Facebook, global, Google

Top tips: Five key technology trends businesses must embrace

March 4, 2016

In 2009, Blackberry was fastest growing tech firm- showing that it’s impossible to know where the world will be in five years’ time. John Cooke, founder and managing director at Black Pepper Software, argues why it’s more important than ever for businesses to embrace emerging and disruptive technologies before it is too late.

Ads, Mobile, News Amazon, analytics, Apple, global, Google

Digital advertising trends: TV trumps online for mums

March 4, 2016

Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.

Content, Video advertising, brands, content, email, Facebook

For Mum’s, YouTube knows best [INFOGRAPHIC]

March 4, 2016

Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube.

Video, Viral infographic, YouTube

Global privacy trends: Citizens prepared to give up data for ‘national security’

March 4, 2016

New global research reveals that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime.

Regulation agencies, Apple, Asia Pacific, Australia, Brazil

Stores ‘failing to inspire shoppers’ for Mothers Day- report

March 4, 2016

New research has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates an increased level of shopper involvement this year, presenting retailers with a great opportunity to inspire shoppers and increase sales.

E-commerce marketing, retail, UK

Top 52 global app publishers of 2015 [INFOGRAPHIC]

March 3, 2016

Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store.

Mobile advertising, global, Google, infographic
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