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Google takes on Apple with AI-powered ‘Pixel’ phone

October 5, 2016

Google has revealed a new smartphone and a virtual reality (VR) headset it hopes will take on Apple and Samsung.

Mobile Android, Apple, games, Google, Maps

Google takes on Amazon Echo with ‘Home’ living room assistant

October 5, 2016

Google has launched a virtual assistant to rival amazon Echo, letting home users interact with a smart speaker device using voice commands.

Mobile, News, Search Amazon, Apple, brands, Entertainment, Google

Facebook takes on Craigslist and eBay with classified ads

October 5, 2016

Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale.

Ads, E-commerce, Social Android, eBay, Facebook

Mastercard rolls out fingerprint and ‘selfie’ payment tech across Europe

October 5, 2016

Mastercard has announced the European roll out of Identity Check Mobile, a new payment technology application that uses biometrics like fingerprints or facial recognition to verify a cardholder’s identity, simplifying online shopping.

Uncategorized Europe, Germany, global, security, Spain

Guest comment: Automated Merchandising – Why you’d be mad not to!

October 4, 2016

Andrew Fowler, UK country manager at ecommerce personalisation and merchandising specialist Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about!

Ads, E-commerce advertising, analytics, content, demographics, ecommerce

Top tips: What makes a successful Halloween marketing campaign?

October 4, 2016

Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and engage with customers prior to the important sales season of Black Friday and … [Read more…]

Ads, Mobile, Social Christmas, content, global, marketing, Microsoft

Amazon bans “incentivised reviews”

October 4, 2016

Amazon is banning the practice of companies offering free products to customers in exchange for a review.

E-commerce, Social advertising, Amazon, content

Europeans spend more time than ever reading emails (but only open 10%)

October 4, 2016

Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.

Ads, Mobile apps, brands, content, digital marketing, email

Millennials watch 4 times as much online TV as Boomers

October 4, 2016

Millennials spend 25 minutes more each day watching web TV than Gen X and four times as many as baby boomers.

Content, Mobile, Video global, media

Programmatic tips: How to choose your buy-side and sell-side strategies

October 4, 2016

Programmatic marketing is fast becoming the dominant way of buying and selling digital ad space, but how do you choose whether it is suited towards your business goals- and what kind do you choose. This infographic from IAB Europe guide you through the decision process.

Ads agencies, Europe, infographic, marketing
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