Paul Thomas, Sales Director at Experian Marketing Services explores how marketers need to better utilise retargeting.

Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag.

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.

Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.

To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.

Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.