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Elon Musk’s next big project: Linking human brains and computers

March 29, 2017

SpaceX and Tesla CEO Elon Musk has launched a new project: a “medical research company” called Neuralink that will make brain-computer interfaces.

Ads, Mobile, News

62% of marketers are not using personalisation in their campaigns

March 29, 2017

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.

Ads Amazon, brands, content, email, global

Amazon planning augmented reality furniture stores?

March 29, 2017

Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes.

E-commerce Amazon, retail, technology, UK

Global online advertising “to overtake traditional TV ad spend this year”

March 29, 2017

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.

Ads, Content, Social advertising, Australia, brands, China, Christmas

Stella Artois predicts future customers with AI tool from Blis

March 28, 2017

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”.

Mobile, Video analytics, brands, global, UK

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

March 28, 2017

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

Ads, Content, E-commerce advertising, brands, FMCG, marketing

US uses social media for TV discovery

March 28, 2017

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

Ads, Mobile, Social, Video, Viral advertising, brands, content, demographics, email

White paper: How to unify your brand with a “digital hub”

March 28, 2017

A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets.

Content, Mobile

Tech-savvy generation demands the high street to up its game

March 28, 2017

Bricks and mortar stores have to do more to satisfy tech savvy shoppers and improve the in-store experience, according to new research.

E-commerce, Mobile Amazon, apps, retail, technology, UK

Uber halts self-driving car trials after crash

March 27, 2017

Uber has halted its self-driving cars from the Arizona roads after an accident which left one of the vehicles on its side.

News technology, Twitter
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