In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under … [Read more…]
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype? In a world of attention-deficit and media … [Read more…]
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped.
Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon takes a look at on Amazon’s latest tech innovation, Echo Look.
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.
Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising.
Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation. As Georgia Leybourne, International Marketing Director, Manhattan Associates, explains, retailers that are able to create a truly digitally enabled, end … [Read more…]
Amazon has unveiled its first Echo device with a built-in camera, capable of dispensing fashion device over your choice of clothing each day.
A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.
On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research.