The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.

Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

Seventeen ecommerce companies featured in the 4th annual Sunday Times SME Export Track 100 league table, which ranks Britain’s small and medium-sized (SME) private companies with the fastest-growing international sales.

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.

Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

Google has integrated Kenya’s primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards.

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.