More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

Companies shouldn’t just jump on any digital improvement, but seek to enhance their customer experience with the right ones. All improvements- digital or not- must start and end with the customer in mind. Peter Tetlow, Client Solutions Director, Ventrica details why digitalisation isn’t the solution that will make a company stand out from the crowd; … [Read more…]

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.

Kantar has launched a new platform that lets brands buy custom surveys and market research.

Volvo has completed testing of an automated bus service in Singapore with plans for a large scale public rollout.

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences.

Among the latest phones and networks, Mobile World Congress is also a great place to discover some more unconventional uses of technology. Here, we round up 7 of the strangest inventions on display at this year’s event.

Mobile World Congress is one of the biggest tech events in the digital calendar, and this year was even bigger, with foldable phones, next-gen smartwatches and super-fast connectivity dominating the agenda. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for new gadgets to be unveiled.

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.