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Smartphones, speedy experiences and happy customers: why mobile speed matters

March 8, 2019

72% of internet users will access the web solely via their smartphones by 2025.Alessandra Alari, head of search and digital user experience, Google UK, looks at why this matters.

Ads, Content, Mobile, Search advertising, brands, content, Google, images

The Queen makes her first Instagram post

March 8, 2019

The Queen has posted her first message on Instagram at a new Science Museum exhibition in London.

News, Social iPad, technology

Amazon closes all pop up shops ahead of major supermarket rollout

March 7, 2019

Amazon will close all its retail pop-up stores by the end of April, but will also open dozens of new grocery outlets, a precursor to moves which could see it build as many as 3,000 Amazon Go outlets, the company announced.

E-commerce Amazon, retail

Shopping with intent: How online identification can finally reveal your customers’ digital desires

March 7, 2019

Robert Massa, General Manager EMEA, BounceX discusses how having greater granularity will help brands fulfil its customer demand for personalised experiences and help individualise their marketing approach across a range of channels and devices.

Ads, E-commerce, News, Search brands, ecommerce, marketing

LinkedIn’s ad focuses on role of community in job hunt

March 7, 2019

LinkedIn has revealed the latest iteration of its integrated marketing campaign, “In It Together”, which focuses on how LinkedIn’s diverse community of professionals help each other to find the right job.

Ads Brazil, Facebook, France, Germany, global

PubMatic launches OpenBid programmatic platform for app developers

March 7, 2019

PubMatic has launched OpenBid, a programmatic platform that provides app publishers and developers with a marketplace.

Ads, Mobile apps, games, global, Google, media

Your round? Young’s pubs launches app payments (with option to split tab)

March 7, 2019

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

E-commerce, Mobile apps, local, UK

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

March 7, 2019

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

E-commerce, News analytics, brands, ecommerce, FMCG, marketing

Linking data and success: Companies failing to back up objectives with stats

March 6, 2019

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

Ads analytics, Europe, France, Germany, global

Nuance tool unites AI and human customer service

March 6, 2019

Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.

Ads, Content analytics, brands, technology
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